VT BATTERIES BOOSTS THE EXPANSION OF LUCAS® BATTERIES IN BRAZIL
VT BATTERIES BOOSTS THE EXPANSION OF LUCAS® BATTERIES IN BRAZIL
The battery market in Brazil is growing rapidly, driven by the increasing demand for renewable energy and the expansion of the automotive fleet. In this context, VT BATTERIES, global licensee of the prestigious LUCAS® batteries, has reached a new milestone by obtaining the official license to develop and market these batteries in Brazil, the first economy in South America.
A strategic bet on a booming market
Brazil represents one of the most promising opportunities in the global battery sector. With a market valued at more than $4 billion by 2023 and sustained growth, competition is intense, with established brands such as MOURA, WILLARD, BOSCH, HELIAR and JOHNSON CONTROLS.
In this challenging scenario, the arrival of LUCAS® under the management of VT BATTERIES seeks to leverage its recognized quality and cutting-edge technology to consolidate itself as a preferred option in the Brazilian market. The new license will allow VT BATTERIES to offer an expanded range of energy solutions, including:
Starter batteries for automobiles, motorcycles, heavy vehicles, marine and recreational vehicles.
Industrial batteriesdesigned for stationary, semi-stationary and mobile applications such as solar systems, traction, telecommunications and energy storage.
Key benefits of the LUCAS® license for VT BATTERIES
Access to an expanding market: The growing demand for batteries in Brazil opens up new business opportunities for VT BATTERIES.
Increased competitiveness: The addition of a premium product line such as LUCAS® strengthens the company's offering and gives it an advantage over its competitors.
Strengthening of the brand image: The presence of LUCAS® in Brazil reaffirms VT BATTERIES' commitment to quality, safety and innovation in energy storage technology.
Strategic alliances and development of the distribution network
According to José Miguel Álvarez, Commercial Director and Partner of VT BATTERIES, the strategy for Brazil focuses on two fundamental pillars:
Collaboration with local manufacturersThe company's production is of the highest level to meet the growing demand of the Brazilian market.
Development of a strong distribution networkThe LUCAS® batteries are available throughout the country.
In order to lead this operation, VT BATTERIES has created VT POWER BRASIL, LTDA.a Brazilian company based in the state of Paraná. Giancarlo Carrasco, VT BATTERIES Director for Brazil, says: "Our presence in Brazil will be supported by VT POWER BRASIL, ensuring that LUCAS® has an efficient distribution and exceptional service for our customers".
One more step in the internationalization of VT BATTERIES
The acquisition of the LUCAS® license for Brazil reinforces VT BATTERIES' position as a key player in the global battery market. With a presence in more than 50 countries, the company continues to focus on innovation and strategic expansion in key markets.
This agreement is a crucial step towards a more sustainable future, with technologies that optimize battery performance and lifespan, contributing to a more efficient and environmentally friendly world. VT BATTERIES and LUCAS® are poised to make a lasting impact in Brazil and the global energy storage industry.
