Exide Technologiesthe leader in innovative and sustainable battery solutions for automotive and industrial applications, is pleased to announce that it has updated the label design of its range of batteries for light vehicles Exide, with a primary focus on simplify battery selection.

Unified and Color-Coded Labels

The new label design features a coding system by colors based on the technology of the corresponding battery, which facilitates even more to aftermarket distributors and aftermarket technicians. choosing the right battery. In addition, this update follows Exide's new corporate identity, which will increase brand recognition and visibility at the point of sale.

The range Exide LV of batteries for vehicles light now includes the Exide options AGM, EFB, Premium, Excell and Classic. To ensure compatibility with the latest developments in hybrid and electric vehiclesthe batteries Exide Start-Stop Auxiliary have been integrated into the Exide range AGM.

Implementation of the New Design in 2025

Implementation of the new labels with the updated design will begin during the first quarter of 2010. first quarter of 2025. To ensure a smooth transition, products labeled with the new design will retain their current item codes, allowing distributors to continue with their orders as usual.

One Step Further in Innovation

This change is the next step in Exide's commitment to innovation, sustainability and excellence to the customer. Since the launch of the initiative Energizing a New World Four years ago, Exide worked to redefine its brand values, introduce a new corporate identity and revolutionize its business in the automotive aftermarket, setting new standards in the industry.

Daniel RoyerSenior Vice President of Exide Technologies' Automotive Division, commented: 

"This latest innovation from Exide further underscores our commitment to customer excellence. Not only do we offer premium automotive batteries with a strong OE pedigree, but we also continually strive to enhance our value-added aftermarket offering by simplifying battery selection for our customers and end users."

Next Steps

Exide will implement this new technology-based identification label design on the remainder of its market-leading automotive battery ranges, including batteries for commercial, marine, recreational vehicles, motorcycles and sport utility vehicles.

This breakthrough is just one more sign of Exide's continued commitment to providing innovative solutions and improving the product selection experience for all industry players.