{"id":24137,"date":"2024-10-15T14:14:58","date_gmt":"2024-10-15T14:14:58","guid":{"rendered":"https:\/\/vtpower.es\/?p=24137"},"modified":"2025-03-13T11:11:35","modified_gmt":"2025-03-13T11:11:35","slug":"lucas-presente-en-aapex-fortaleciendo-su-presencia-en-el-mercado-estadounidense","status":"publish","type":"post","link":"https:\/\/vtpower.es\/en\/blog\/2024\/10\/15\/lucas-presente-en-aapex-fortaleciendo-su-presencia-en-el-mercado-estadounidense\/","title":{"rendered":"LUCAS\u00ae at AAPEX: Strengthening its presence in the U.S. market"},"content":{"rendered":"
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Lucas at AAPEX: STRENGTHENING ITS PRESENCE IN THE U.S. MARKET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The brand LUCAS\u00ae LUCAS<\/strong><\/a>synonymous with quality<\/strong> y performance<\/strong> in the automotive sector, will be presented again at the next edition of the fair. AAPEX<\/strong> <\/a>in Las Vegas from November 5 to 7, 2024<\/strong>. This presence marks a milestone in the company's strategy of expansion<\/strong> brand's presence in the U.S. market.<\/p>

Thanks to the license of the LUCAS\u00ae batteries<\/strong> in the U.S., owned by VT BATTERIES<\/strong><\/a>and as a result of the collaboration agreement with GLOBAL OE<\/strong>The brand is consolidating its position in the Americas. The fair AAPEX<\/strong> is the perfect setting to showcase this strategic alliance<\/strong> and present the wide range of products LUCAS\u00ae LUCAS<\/strong> to the main players in the sector.<\/p>

\u00a0<\/p>

Main Milestones of the LUCAS\u00ae Presence at AAPEX:<\/strong><\/h4>
  • Product range<\/strong>LUCAS\u00ae will showcase a complete offer of batteries<\/strong> for all types of vehicles, from cars<\/strong> to industrial vehicles<\/strong>through motorcycles<\/strong> y marine applications<\/strong>. Our main strength lies in our range of AGM\/EFB batteries (Start & Stop)<\/strong> of European manufacture, recognized for their quality.<\/li>
  • Commercial network<\/strong>The fair will allow for closer ties with distributors<\/strong> y manufacturers<\/strong>The LUCAS\u00ae sales network in the U.S., led by our EVP of VT NORTH AMERICA<\/strong>Michael Lee.<\/li>
  • Brand positioning<\/strong>LUCAS\u00ae reinforces its image as a brand of quality<\/strong> y reliability<\/strong>able to compete with the main players in the market.<\/li><\/ul>

    \u00a0<\/h3>

    AAPEX Presence Strategy<\/strong><\/h4>

    The presence of LUCAS\u00ae LUCAS<\/strong> in AAPEX responds to a clear strategy:<\/p>

    • Consolidating the brand<\/strong>To make LUCAS\u00ae known to a wider audience and to position it as a reference in the batteries<\/strong>.<\/li>
    • Increasing market share<\/strong>Penetrate new segments and distribution channels to increase sales.<\/li>
    • Strengthening customer relationships<\/strong>: To offer a quality and personalized service to U.S. customers.<\/li><\/ul>

      In the words of the Commercial Director of VT BATTERIES<\/strong>According to Miguel \u00c1lvarez, LUCAS\u00ae participation in AAPEX \"is another sign of our company's commitment to the brand to grow and expand in the U.S. market. With an increasingly complete product offering and a solid commercial strategy, LUCAS\u00ae is emerging as a major player in the U.S. market. battery industry<\/strong> in the coming years.<\/p>

      With this fair, VT BATTERIES<\/strong>present in more than 50 countries on a recurring basis and a licensee of LUCAS\u00ae batteries<\/strong> y GIRLING\u00ae<\/strong> in more than 100 countries around the world, reinforces its commitment to ZF AFTERMARKET<\/strong> in international development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Lucas presente en AAPEX: FORTALECIENDO SU PRESENCIA EN EL MERCADO ESTADOUNIDENSE La marca LUCAS\u00ae, sin\u00f3nimo de calidad y rendimiento en el sector automotriz, se presenta de nuevo en la pr\u00f3xima […]<\/p>\n","protected":false},"author":2,"featured_media":24139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/posts\/24137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/comments?post=24137"}],"version-history":[{"count":12,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/posts\/24137\/revisions"}],"predecessor-version":[{"id":26177,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/posts\/24137\/revisions\/26177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/media\/24139"}],"wp:attachment":[{"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/media?parent=24137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/categories?post=24137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/tags?post=24137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}