{"id":27042,"date":"2025-07-17T14:57:44","date_gmt":"2025-07-17T14:57:44","guid":{"rendered":"https:\/\/vtpower.es\/?p=27042"},"modified":"2025-07-22T07:24:25","modified_gmt":"2025-07-22T07:24:25","slug":"lucas-en-argentina-estrategia-de-expansion-y-desarrollo-de-negocio-2025-2028","status":"publish","type":"post","link":"https:\/\/vtpower.es\/en\/blog\/2025\/07\/17\/lucas-en-argentina-estrategia-de-expansion-y-desarrollo-de-negocio-2025-2028\/","title":{"rendered":"LUCAS in Argentina: Business Expansion and Development Strategy 2025-2028"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"27042\" class=\"elementor elementor-27042\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1476e36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1476e36\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7030034\" data-id=\"7030034\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-831f50f elementor-widget elementor-widget-spacer\" data-id=\"831f50f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2da70 elementor-widget elementor-widget-heading\" data-id=\"3a2da70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LUCAS, leader in Argentina<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9100163 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9100163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1596c43 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1596c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"232\" data-end=\"608\">From the end of 2021, <strong data-start=\"255\" data-end=\"271\">VT BATTERIES<\/strong> became the exclusive licensee of <strong data-start=\"318\" data-end=\"327\">LUCAS<\/strong> for South America, including Argentina. This alliance has been key to positioning the batteries <strong data-start=\"425\" data-end=\"434\">LUCAS<\/strong> as a reference in the Argentine market, thanks to its recognized quality, advanced technology and low maintenance, both in automotive and industrial applications.<\/p><p data-start=\"656\" data-end=\"1065\">The success of LUCAS in Argentina is not the result of chance. It is the direct result of a joint strategy with <strong data-start=\"764\" data-end=\"783\">FISPA ARGENTINA<\/strong>a leading company in the domestic auto parts industry and licensee of other LUCAS product lines. This collaboration has allowed us to build a robust ecosystem of distribution, service and technical support, reinforcing LUCAS as an integral brand in the energy sector.<\/p><h3><b>Key growth factors<\/b><\/h3><p data-start=\"1550\" data-end=\"1624\">There are several reasons for this positive performance in the Argentine market:<\/p><ol data-start=\"1626\" data-end=\"1994\"><li data-start=\"1626\" data-end=\"1672\"><p data-start=\"1629\" data-end=\"1672\">License exclusivity with VT BATTERIES<\/p><\/li><li data-start=\"1673\" data-end=\"1750\"><p data-start=\"1676\" data-end=\"1750\">Increased brand presence at points of sale and specialized workshops<\/p><\/li><li data-start=\"1751\" data-end=\"1825\"><p data-start=\"1754\" data-end=\"1825\">Expansion of the portfolio with products such as AGM and motorcycle batteries.<\/p><\/li><li data-start=\"1826\" data-end=\"1870\"><p data-start=\"1829\" data-end=\"1870\">Constant demand from the automotive sector<\/p><\/li><li data-start=\"1871\" data-end=\"1920\"><p data-start=\"1874\" data-end=\"1920\">Product stability and recognized quality<\/p><\/li><li data-start=\"1921\" data-end=\"1994\"><p data-start=\"1924\" data-end=\"1994\">Diversification into new ranges, including industrial batteries<\/p><\/li><\/ol><div>\u00a0<\/div><h3><b>Looking ahead: projection 2025-2028<\/b><\/h3><p data-start=\"2046\" data-end=\"2357\">The outlook for the lead-acid battery market in Argentina is encouraging. The forecasts point to a sustained growth of between <strong data-start=\"2196\" data-end=\"2215\">12% and 15% per annum<\/strong> during the 2025-2028 period, driven by improved product availability, local technical support and brand confidence.<\/p><p data-start=\"2359\" data-end=\"2896\">This development will not be limited to the Argentinean market: the expansion plan also includes <strong data-start=\"2451\" data-end=\"2462\">Uruguay<\/strong> as the next strategic step. And to further consolidate its presence, <strong data-start=\"2534\" data-end=\"2552\">LUCAS Batteries<\/strong> will participate in the next edition of <strong data-start=\"2590\" data-end=\"2620\">AUTOMECHANIKA BUENOS AIRES<\/strong>which will be held from <strong data-start=\"2643\" data-end=\"2671\">April 8 to 11, 2026<\/strong> at La Rural, Buenos Aires. This event, one of the most relevant of the sector in the region, will be a key platform to show the potential of the brand to professionals, distributors and decision makers of the automotive sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7205717 elementor-widget elementor-widget-spacer\" data-id=\"7205717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b31d79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b31d79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80bf160\" data-id=\"80bf160\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dc8567 elementor-widget elementor-widget-image\" data-id=\"7dc8567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1102\" height=\"328\" src=\"https:\/\/vtpower.es\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-19-2.png\" class=\"attachment-full size-full wp-image-27046\" alt=\"\" srcset=\"https:\/\/vtpower.es\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-19-2.png 1102w, https:\/\/vtpower.es\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-19-2-300x89.png 300w, https:\/\/vtpower.es\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-19-2-1024x305.png 1024w, https:\/\/vtpower.es\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-19-2-768x229.png 768w, https:\/\/vtpower.es\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-19-2-18x5.png 18w, https:\/\/vtpower.es\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-19-2-600x179.png 600w, https:\/\/vtpower.es\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-19-2-64x19.png 64w\" sizes=\"(max-width: 1102px) 100vw, 1102px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-498a7aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"498a7aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-208a9c1\" data-id=\"208a9c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fb7b0c elementor-widget elementor-widget-spacer\" data-id=\"4fb7b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>LUCAS, l\u00edder en Argentina Desde finales de 2021, VT BATTERIES se convirti\u00f3 en el licenciatario exclusivo de LUCAS para Sudam\u00e9rica, incluyendo Argentina. Esta alianza ha sido clave para posicionar a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/posts\/27042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/comments?post=27042"}],"version-history":[{"count":11,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/posts\/27042\/revisions"}],"predecessor-version":[{"id":27059,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/posts\/27042\/revisions\/27059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/media\/27051"}],"wp:attachment":[{"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/media?parent=27042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/categories?post=27042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtpower.es\/en\/wp-json\/wp\/v2\/tags?post=27042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}