LUCAS, leader in Argentina

From the end of 2021, VT BATTERIES became the exclusive licensee of LUCAS for South America, including Argentina. This alliance has been key to positioning the batteries LUCAS as a reference in the Argentine market, thanks to its recognized quality, advanced technology and low maintenance, both in automotive and industrial applications.

The success of LUCAS in Argentina is not the result of chance. It is the direct result of a joint strategy with FISPA ARGENTINAa leading company in the domestic auto parts industry and licensee of other LUCAS product lines. This collaboration has allowed us to build a robust ecosystem of distribution, service and technical support, reinforcing LUCAS as an integral brand in the energy sector.

Key growth factors

There are several reasons for this positive performance in the Argentine market:

  1. License exclusivity with VT BATTERIES

  2. Increased brand presence at points of sale and specialized workshops

  3. Expansion of the portfolio with products such as AGM and motorcycle batteries.

  4. Constant demand from the automotive sector

  5. Product stability and recognized quality

  6. Diversification into new ranges, including industrial batteries

 

Looking ahead: projection 2025-2028

The outlook for the lead-acid battery market in Argentina is encouraging. The forecasts point to a sustained growth of between 12% and 15% per annum during the 2025-2028 period, driven by improved product availability, local technical support and brand confidence.

This development will not be limited to the Argentinean market: the expansion plan also includes Uruguay as the next strategic step. And to further consolidate its presence, LUCAS Batteries will participate in the next edition of AUTOMECHANIKA BUENOS AIRESwhich will be held from April 8 to 11, 2026 at La Rural, Buenos Aires. This event, one of the most relevant of the sector in the region, will be a key platform to show the potential of the brand to professionals, distributors and decision makers of the automotive sector.

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