The recent participation of Lucas Batteries at the Abidjan trade fair has marked a new and important milestone in the growth strategy of VT Batteries on the African continent. The event, which brought together the main players in the automotive sector, became the perfect setting to showcase the strength, innovation and reliability that characterize the brand.

A resounding success and a strategy with a future

The Lucas Batteries booth attracted a large number of visitors, who recognized the quality of Lucas batteries and VT's commitment to brand development in the African market. The interest generated reinforces the positioning of Lucas as an important trusted battery brand in a continent in full transformation and growth.

José Miguel Álvarez, director of VT Batteriesconfirms this: "The success in Abidjan demonstrates that our strategy is on the right track. We are committed to Africa and to offering energy solutions tailored to the needs of its users. The fair was confirmation that Lucas has a huge future in the region."

A strategic market for Lucas' growth

Fernando Ruano, VT's international director and head of non-European markets at Lucas.The importance of this expansion is underscored: "Africa is a strategic market full of opportunities. With Lucas Batteries we are building a strong value proposition that combines innovation, reliability and customer proximity. What we saw in Abidjan encourages us to continue investing and to consolidate our presence on the continent."

Beyond the immediate results of the fair, VT Batteries and Lucas are looking to the future with a clear vision: to become the undisputed leader in Africa. Their goal is to offer top quality car batteries and commercial support to meet the continent's major challenges.

Why is Lucas Batteries the ideal choice in Africa?

• Innovation and technology: Batteries designed to deliver superior performance in the most demanding conditions.

• Proven reliability: Long-lasting products that guarantee customer confidence.

• Local commitment: A strategy focused on understanding and meeting the specific needs of the African market.