As official licensees of its battery range in different regions of the world, VT has accompanied Lucas at three of the most influential professional meetings on the aftermarket calendar as we close 2025: Automechanika Johannesburg, AAPEX Las Vegas y Automechanika Shanghai.

This global presence is part of a firm strategy: positioning Lucas as a leader in key markets around the world, The company's growth is sustained through alliances, local knowledge and a first-class product offering.

“This is an exciting time for Lucas. The brand has unique global recognition and at VT we are working to turn that value into real expansion, solid growth and a strong, committed partner network.”, says Fernando Ruano, International Director of VT Batteries.

• Automechanika Johannesburg

Successful stand and reinforcement of the Lucas project in Southern Africa

The South African trade fair, held October 28-30 in Johannesburg, marked a milestone for the brand on the continent. The Lucas stand became a key meeting point for professionals from the region. The southern African market is strategic, The company's automotive industry, both for its potential and its growing demand for reliable energy solutions for the automotive industry.

In this context, the presence and support of Jomo Sono, historical figure of the national sport, and of Mickey Rockey, Lucas, our client and partner in South Africa, has been instrumental in consolidating the perception of Lucas as a strong, reliable and aligned project in the country.

“South Africa is responding very well to the brand. Hand in hand with a local partner as prestigious as Jomo Sono, plus Mickey Rockey's knowledge of the market, we are building a solid project, with ambition and a long way to go.”, adds Fernando Ruano.

For some time now, Africa has been one of the most powerful sources of demand for energy accumulators, and VT is working to make LUCAS the answer to this need on the African continent.

• AAPEX Las Vegas

Lucas shows the U.S. market the strength of an iconic brand

At the largest aftermarket industry event in North America, held November 5-7 in Las Vegas, VT Batteries had the opportunity to present the Lucas value proposition to distributors and strategic customers from the United States, Mexico, Central America and the Caribbean.

The combination of a globally recognized brand, a product of proven performance and VT's capability has attracted considerable interest in a market that demands innovation, reliability and availability.

“Lucas represents power and confidence. And that combination is exactly what the American market is looking for. We've laid the groundwork for a business development that's going to be a lot to talk about.”, highlights José Miguel Álvarez, director of VT Batteries.

• Automechanika Shanghai

Strategic meetings to promote Asia-Pacific

The last stop of the tour took place in Shanghai from November 26 to 28, an essential hub for the global aftermarket. There, the VT Batteries team held high-level meetings with key partners in the Asia-Pacific environment, The company's objective is to strengthen distribution networks and open new growth routes in high-volume markets.

The focus is on Australia, New Zealand, Indonesia, Japan, South Korea and Taiwan, regions in full expansion and where VT wants to position Lucas as a benchmark and solution brand in the battery market.

“We have clear objectives in Asia-Pacific and the meetings held in Shanghai confirm that the brand has the potential and strategy to grow rapidly in these key markets.”, says Fernando Ruano.

A shared DNA: growth, trust and vision for the future

All three fairs reflect the same message: VT Batteries is fully committed to taking the Lucas brand further than ever before..

“Lucas is a brand with soul and history, and we have the energy, infrastructure and vision for it to continue to conquer the world. What we are doing today will shape Lucas” leadership for years to come.", concludes José Miguel Álvarez.

With an ambitious international plan underway, new alliances and a brand that inspires trust generation after generation, Lucas Automotive Aftermarket and VT Batteries face 2026 with more strength, presence and opportunities than ever before.

The objective is clear: to make Lucas the solution to the need for energy accumulators in the more than 100 countries where VT Batteries is its licensee.