VT Batteries' role as a strategic partner of reference for both brands in the region is based on a strategy with local presence, strong alliances and a long-term vision.

A 2025 marked by growth and brand activation

FY2025 is proving to be a pivotal year for VT Batteries in the Middle East and North Africa, with a clearly defined strategy by territories and brands, aligned with the official distribution licenses granted to the company. The company has intensified its commercial and branding activity with the objective of building sustainable value for Lucas and Girling brand batteries, We adapt each proposal to the real needs of the local markets.

“Our goal is not only to distribute products, but to develop brands with a strategic vision, close to the market and aligned with the expectations of our local partners.”, says José Miguel Álvarez, director of VT Batteries.

Dubai trade fair: turning point with regional partners

The recent international trade show in Dubai was a key milestone for VT Batteries, strengthening relationships with distributors and strategic partners and generating significant commercial momentum for the batteries of the brands Lucas y Girling in territories where the company holds the official license.

“Dubai has been a real catalyst. It has allowed us to show the strength of our project and the ambition we have for the development of Lucas and Girling batteries in these markets.”, notes Fernando Ruano, International Director of VT Batteries.

Egypt: implementation and strategic reinforcement of Girling Batteries

As part of its roadmap for 2025, VT Batteries has realized a strategic visit to Egypt, one of the markets where is the exclusive licensee of Girling Batteries, Inc., with the objective of to implement the brand and reinforce its positioning in the country.

“Egypt is a market with huge potential. Our priority is to implement Girling in a structured way, building trust and a strong network from the very beginning.”, he explains Sayed Aly, director of sales strategy and operations, VT Batteries.

VT Batteries' commitment to Egypt reinforces its ambition to leading development in key North African markets, combining international experience with local knowledge.

A shared vision for the future

“Our responsibility is to grow Lucas and Girling brand Batteries in a consistent, strong and recognizable way in every market where we have a license. That is VT Batteries” commitment to its brands and its partners.", concludes José Miguel Álvarez.

With a clear market orientation, strong local involvement and a well-defined strategy, VT Batteries is positioned as a reference in the activation and development of the energy accumulator business in the region., The company's growth is expected to be sustained in the coming years.