Ecuadorwith a growing vehicle fleet and a developing economy, represents a strategic market for the high performance products offered by the company. LUCAS. Ecuador is one of the last markets in South America where the LUCAS brand is present, after several attempts to enter a highly competitive market.

VTBatteries is the exclusive licensee in mmore than 70 international markets, including many developing countries.ies of América, which allows it to commercialize baters automotive, industrial and marine companies under the LUCAS brand name, with as manufacturing standards.s world-class design, durability and technological adaptability.ical. With this agreement, the brand strengthens its presence in the Andean region, where it already has several projects underway in Colombia and advanced negotiations in Venezuela.

In Ecuador, the importation of batteries is regulated by INEN regulations, which require coding of the batteries to be imported, in compliance with Regulation RTE INEN 115 on "Lead Acid Batteries for Motor Vehicles" of the ECUADORIAN STANDARDIZATION SERVICE (INEN), which establishes manufacturing requirements according to IEC 60095-1 and certain requirements for packaging and labeling of the products. Likewise, safety and environmental pictograms must be included.

The entry into the Ecuadorian market is carried out by GRUPO GRAN MARCELINO, a company with vast experience in international trade, especially in the South American supply chain. The development of the LUCAS brand is proposed by adapting VT's global strategy to the Ecuadorian market: promoting alliances with local distributors, structuring import logistics and taking key steps with the customs authorities to speed up the approval and import of LUCAS batteries.

The entry of VTBatterieswith the brand LUCAS® LUCASThe new LUCAS brand, hand in hand with GRAN MARCELINO, in the competitive market of ECUADOR represents an opportunity for customers seeking the excellence of a brand like LUCAS, with 150 years of experience in the automotive market.