The brand LUCAS® LUCASsynonymous with quality y performance in the automotive sector, will be presented again at the next edition of the fair. AAPEX in Las Vegas from November 5 to 7, 2024. This presence marks a milestone in the company's strategy of expansion brand's presence in the U.S. market.

Thanks to the license of the LUCAS® batteries in the U.S., owned by VT BATTERIESand as a result of the collaboration agreement with GLOBAL OEThe brand is consolidating its position in the Americas. The fair AAPEX is the perfect setting to showcase this strategic alliance and present the wide range of products LUCAS® LUCAS to the main players in the sector.

Main Milestones of the LUCAS® Presence at AAPEX:

• Product rangeLUCAS® will showcase a complete offer of batteries for all types of vehicles, from cars to industrial vehiclesthrough motorcycles y marine applications. Our main strength lies in our range of AGM/EFB batteries (Start & Stop) of European manufacture, recognized for their quality.
• Commercial networkThe fair will allow for closer ties with distributors y manufacturersThe LUCAS® sales network in the U.S., led by our EVP of VT NORTH AMERICAMichael Lee.
• Brand positioningLUCAS® reinforces its image as a brand of quality y reliabilityable to compete with the main players in the market.

AAPEX Presence Strategy

The presence of LUCAS® LUCAS in AAPEX responds to a clear strategy:

• Consolidating the brandTo make LUCAS® known to a wider audience and to position it as a reference in the batteries.
• Increasing market sharePenetrate new segments and distribution channels to increase sales.
• Strengthening customer relationships: To offer a quality and personalized service to U.S. customers.

In the words of the Commercial Director of VT BATTERIESAccording to Miguel Álvarez, LUCAS® participation in AAPEX "is another sign of our company's commitment to the brand to grow and expand in the U.S. market. With an increasingly complete product offering and a solid commercial strategy, LUCAS® is emerging as a major player in the U.S. market. battery industry in the coming years.

With this fair, VT BATTERIESpresent in more than 50 countries on a recurring basis and a licensee of LUCAS® batteries y GIRLING® in more than 100 countries around the world, reinforces its commitment to ZF AFTERMARKET in international development.