At the end of 2024, the brand LUCASof which VT BATTERIES will be present at two of the world's most important trade fairs: the Automechanika trade fair in Shanghai and Dubai. These events, of an international nature and with an enormous global projection, represent a unique opportunity to showcase the brand's latest innovations and reaffirm its presence in key markets.
Shanghai and Dubai: global innovation platforms
The Shanghai Fair, to be held in the heart of one of the world's most dynamic and fast-growing markets, is a perfect showcase for Lucas. This event will bring together thousands of industry professionals, who will have the opportunity to learn about the brand's latest innovations and discover why Lucas is synonymous with quality and design. With China as one of the most strategic markets globally, the show will be an excellent platform to expand its network and strengthen the brand's presence in Asia.
On the other hand, the Dubai Fair is another international stage of great relevance, especially in the Middle East region. Dubai has established itself as a business hub that connects the West with the East, and the fair will attract thousands of buyers, distributors and entrepreneurs interested in getting to know the best global brands. Lucas' presence at this event not only reaffirms its commitment to the region, but also opens new doors to access a market with high growth potential.
All this from VT BATTERIES: a relationship of trust and success.
VT, as the official licensee of Lucas, has been key in this internationalization process. The collaboration between the two brands has allowed us to take Lucas quality and design to new heights, ensuring that each product maintains the high standards that characterize the brand. In turn, LUCAS has expanded the VT brand to new horizons and has made its global presence ever greater.
VT's role in this process has not only been that of a licensee, but also that of a strategic partner, ensuring that all operations in markets such as China and the Arabian market are aligned with Lucas' values. This collaboration has been essential in making the quality of the brand visible and taking it to new horizons, which will be reflected in its presence in Shanghai and Dubai.
A presence at the Shanghai and Dubai trade fairs takes LUCAS to every corner of the planet. Expansion goes hand in hand with VT, which grows and becomes visible hand in hand with the best. Leading brands that unite in the pursuit of excellence for the customer.
LUCAS and VT BATTERIES continue to break horizons.