The historic British brand LUCASThe company, a symbol of quality and performance in the battery sector, is launching a new phase of expansion in North Africa. This launch in Tunisia has been made possible thanks to VT Batteries and to JPAof the JOMAA Groupone of the most prominent multi-sector groups in the country.

With nearly four decades of experience, the JOMAA Group has established itself as a leader in the Tunisian tire market, recognized for its professionalism and expertise. All this with a constant focus on product quality and customer service.

Beyond its operational capacity, JPA stands out for its clear and ambitious business vision: to offer a wide range of high quality products to ensure user safety and to become one of the undisputed leaders in the automotive spare parts sector in Tunisia.

Thanks to this alliance with VT Batteries, JPA now adds to its portfolio the renowned range of batteries LUCASThe company has strengthened its value proposition with a high-performance product, adapted to the needs of the Tunisian car fleet and backed by an internationally renowned brand.

José Miguel ÁlvarezDirector of VT Batteries, stated:

 

"Tunisia is a key market in our international expansion strategy. Partnering with a company like JPA, with its strength and deep knowledge of the local market, is a guarantee of success for a brand like LUCAS. This alliance represents not only growth, but a shared commitment to quality and excellence."

Riadh BoudhraaJPA's Chief Operating Officer, added:

 

"This strategic alliance with a partner such as VT BATTERIES will undoubtedly strengthen our market presence thanks to the addition of a prestigious brand such as LUCAS. It is also an integral part of our long-term development strategy, which aims to position us among the major players in the automotive aftermarket sector in Tunisia in the coming years."

With this collaboration, LUCAS, VT Batteries y JPA mark the beginning of a new era for the battery sector in Tunisia, characterized by innovation, excellence and a strong focus on customer satisfaction.