VT Batteries, global licensee of the historic British brand Lucas Automotive in the battery market, announces the signing of a strategic the global licensee of the historic British brand Lucas Automotive in the battery market, announces the signing of a strategic agreement with Baterlife for the official distribution of Lucas batteries in Brazil. official distribution of Lucas batteries in Brazil.
VT Batteries reaches a new milestone in its trajectory and strengthens its partnership with Lucas Automotive through an agreement in the Brazilian market. The Spanish company, one of the largest independent distributors at international level, is now promoting Lucas' presence in Brazil through Baterlife, based company that has become the first official exclusive distributor of Lucas batteries throughout Brazil.
With the signing of this agreement, Brazilian customers will be able to access the full range of Lucas products with the quality, availability and support standards that define the brand. This launch further consolidates Lucas' presence in South America, adding to the markets already served by VT Batteries in the region.
BRAZIL market development
Brazil's automotive market is one of the largest and most dynamic in the world, with a unique combination of a large vehicle fleet, advanced industrial capacity and a highly developed supplier ecosystem. With more than 46 million vehicles in circulation, a strong assembly sector that includes major global OEMs and a production chain that spans from auto parts to technology, Brazil stands out as South America's leading market and a strategic hub for regional exports.
Its size, geographic diversity and growing demand for replacement parts make the Brazilian aftermarket - including batteries, lubricants, filters and electronic components - a market with enormous potential, driven by the aging of the vehicle fleet, the growth of the heavy vehicle segment and the progressive electrification of fleets and urban mobility.
With this new partnership in Brazil, VT Batteries aims to offer the Brazilian market, and by extension the Mercosur countries, high value-added products adapted to private, commercial and heavy duty vehicles, supported by an efficient network and first class local service.
Strategic alliance with Baterlife
Baterlife, a Brazilian company with a recognized trajectory in the domestic market, stands out for its experience in the automotive battery segment, its solid distribution network and logistics capacity, including its own transportation fleet. The company has manufacturing facilities in Santa Catarina and distribution centers throughout Brazil. This experience makes it the ideal partner to introduce and consolidate the Lucas brand in Brazil and Mercosur.
The partnership between VT Batteries and Batterylife guarantees efficient distribution, along with logistical and commercial support, which will allow Lucas to compete effectively with the main players in the Brazilian market.
“Brazil represents one of the most important parts of our international strategy. With this agreement we strengthen our presence in South America and reaffirm our promise to offer a premium, reliable battery backed by a strong network. Lucas has history, prestige and a robust product. Now, with Baterlife, we are ready to bring Lucas with the strength it deserves.” - Fernando Ruano, International Director of VT Batteries.
With this agreement, VT Batteries reaffirms its commitment as a global driver of the Lucas Automotive brand, bringing its legacy, technology and reliability to one of the most important markets in the world. The partnership with Baterlife and the structure of VT Batteries in Brazil ensure that Lucas reaches customers in the area with the technical support, strength and vision necessary to consolidate its position as a benchmark of quality.