June 2022, VT BATTERIES carried out an intense business tour, visiting three key centers to consolidate its international presence: Miami (United States), San Salvador (El Salvador) y Bogotá (Colombia).
The tour kicked off in Miami with a key meeting with GLOBAL OElicensee of the trademark Lucas The objective was to formalize a collaboration agreement so that the U.S. battery industry could VT BATTERIES become a sublicensee of the trademark Lucas in the U.S. market. This agreement marks a strategic turning point, consolidating VT as a key player in the US market, one of the most important worldwide. With a significant growth projection, VT is positioning itself in key areas such as AGM and marine batteries.
Miguel Álvarez, VT's commercial director, highlighted the importance of this agreement, noting that "we are consolidating one of the main markets for the VT brand. Lucasbacked by ZF International". The participation of VT BATTERIES in the international fair was also confirmed. AAPEXwhich will be held in Las Vegas in November 2022, along with its partner Willard Batteries of Colombia. AAPEX is the main event of the automotive industry, with a business volume of more than 1.6 billion dollars.
The second stop was at El Salvadorwhere VT BATTERIES met with Excel Automotivea company with presence in Central America. During the meeting, it was discussed the possibility that Excel Automotive to become a distributor.
VT BATTERIESin collaboration with WGShas launched a business for the commercialization of lead traction batteriesThe project is aimed at sectors such as forklifts, platforms and other industrial applications. In this project, PELÁEZ HERMANOS becomes a strategic partner, with four main lines of action:
To ensure the success of the project, a monitoring committee has been formed, and the preliminary results of the market study are expected in September, which will mark the start of operations.
In addition, at the same meeting, other aspects of commercial collaboration were discussed with WILLARD BATTERIES y VT BATTERIESsuch as the joint participation in the fair AAPEX and the presence in Automechanika Frankfurt (September 2022) and Automechanika Dubai (November 2022). The development of the EXTREME range in Europe.
Miguel Álvarez, commercial director of VT BATTERIESHe emphasized: "Our alliance with WILLARD BATTERIES y PELÁEZ HERMANOS We are collaborating in the development of international markets, with the sublicensing of LUCAS in seven countries, including Colombiathe opening of markets in Central America, CARIBBEAN y United Statesand this new industrial line reinforces the growth of our alliance.