Author: Marketing VTBatteries

Atwan Group, with the support of VTBatteries, will be the distributor of the EXIDE brand in Egypt At VT Batteries we reaffirm our commitment to the international development of our brands and to building strong relationships with strategic partners who share our vision of growth and excellence. Recently, our team, accompanied by representatives of EXIDE, had the privilege of visiting the Atwan Group facilities, appointed as the exclusive distributor of EXIDE in Egypt thanks to the management and support of VT Batteries, which is an important milestone in the expansion of our brands in the region. During the meeting, our team was able to see first-hand Atwan's facilities, processes and strategy, confirming that the company not only complies with international standards, but also that it has a strong presence in the region....

Recently, VT Batteries, as global licensee of the prestigious LUCAS® brand, has consolidated its expansion in Central and South America. Ecuador, with a growing vehicle fleet and a developing economy, represents a strategic market for the high performance products offered by LUCAS. Ecuador is one of the last markets in South America where the LUCAS brand is present, after several attempts to enter a highly competitive market.VT Batteries is the exclusive licensee in more than 70 international markets, including many countries in the Americas, which allows it to market automotive, industrial and marine batteries under the LUCAS brand, with first class manufacturing standards, durability and technological adaptability. With this agreement, the brand strengthens its presence in the Andean region, where it already has several projects underway in Colombia and Colombia....

Lucas Batteries conquers Africa at the Abidjan trade fair: A milestone for VT Batteries The recent participation of Lucas Batteries at the Abidjan trade fair marked a new and important milestone in VT Batteries' growth strategy on the African continent. The event, which brought together the main players in the automotive sector, became the perfect setting to showcase the strength, innovation and reliability that characterize the brand. A resounding success and a strategy with a futureThe Lucas Batteries stand attracted a large number of visitors who recognized the quality of Lucas batteries and VT's commitment to the development of the brand in the African market. The interest generated reinforces the positioning of Lucas as a leading battery brand in the African market....

LUCAS lands in North Africa: strategic expansion and new horizons In 2025, Lucas proudly celebrates 150 years of history: a legacy based on reliability, innovation and service. This anniversary coincides with a strategic expansion in North Africa, led by VT Batteries, with operations already established in Egypt, Tunisia and Morocco. - Egypt: Chloride EgyptIn April 2025, VT Batteries signed a sub-licensing agreement with ZF Group and Chloride Egypt S.A.E., recognized as the largest battery manufacturer in the country and a benchmark in energy solutions. This agreement designates Chloride as the exclusive distributor of Lucas Batteries in Egypt, marking a decisive step in the introduction of the brand in one of the fastest growing automotive markets in the region.With its...

LUCAS, leader in Argentina Since the end of 2021, VT BATTERIES became the exclusive licensee of LUCAS for South America, including Argentina. This alliance has been key to position LUCAS batteries as a reference in the Argentine market, thanks to their recognized quality, advanced technology and low maintenance, both in automotive and industrial applications.The success of LUCAS in Argentina is not the result of chance. It is the direct result of a joint strategy with FISPA ARGENTINA, a leading company in the national auto parts industry and licensee of other LUCAS product lines. This collaboration has allowed us to build a robust ecosystem of distribution, service and technical support, reinforcing LUCAS as an integral brand in the energy sector.Key growth factorsSeveral elements explain this positive evolution in the Argentine market:Exclusivity...

Panama, another demonstration of the power of the LUCAS brand Lucas, the iconic British brand celebrating its 150th anniversary this year, was one of the main protagonists at the Latin Expo Parts fair held in Panama City. Thanks to the support of VT Batteries, the brand's official licensee, Lucas presented its range of products with a renewed image and an extraordinary reception by the professional public.with a careful staging and personalized attention, the Lucas stand attracted all visitors to the event. Its catalog, service image and iconic brand, generated a strong interest among the attendees, consolidating its position as a reference brand at international level.Fernando Ruano, international director of VT Batteries, highlighted the success of this participation: "It has been a great success....

150 years of the Lucas brand Lucas Automotive, the world-renowned automotive parts supplier and proud licensee of VTBatteries, is proud to celebrate its 150th anniversary. Since the company's founder, Joseph Lucas, opened his first shop in 1875, the Lucas name has been synonymous with quality, innovation, longevity and expertise. Now, 150 years later, Lucas continues to supply the industry - and the world - with parts and solutions that are second to none.From the "King of the Road" bicycle lamp to the first starters and dynamos; from the founding of Lucas Aerospace in the 1930s to global expansion into more than 130 markets with 4,000 authorized outlets in the 1960s, the history of Lucas has been...

Lucas lands in Tunisia with VTBatteries and JOMAA The historic British brand LUCAS, a symbol of quality and performance in the battery industry, is entering a new phase of expansion in North Africa. This launch in Tunisia is made possible by VT Batteries and JPA of the JOMAA Group, one of the country's leading multi-sector groups.With nearly four decades of experience, the JOMAA Group has established itself as a leader in the Tunisian tire market, recognized for its professionalism and expertise. All this with a constant focus on product quality and customer service.Beyond its operational capacity, JPA stands out for its clear and ambitious business vision: to offer a wide range of high quality products to ensure the highest quality and...

Lucas, present in Panama: Booth 4005 The iconic Lucas brand, a global benchmark in the aftermarket sector, will be present at the next edition of the Latin Autoparts Expo, to be held from July 9 to 11 at the Panama Convention Center. This event, one of the most important in the automotive aftermarket in Latin America, will bring together manufacturers, distributors and professionals from all over the continent. In this edition, Lucas will participate with VT Batteries, the brand's official licensee for the battery line, reinforcing its commitment to the Latin American market.A very special year: 150 years of history Lucas's presence at the fair coincides with a historic moment: 2025 marks the 150th anniversary of the brand, born in the United Kingdom and today consolidated as one of the most important automotive...

VTBatteries, new partner of ANCERA VT Batteries, a leading company in energy storage solutions, has formalized its incorporation as a new partner of ANCERA, the organization that represents companies in the sector of independent distribution of spare parts in Spain.this strategic step represents a new step forward in the plan of growth and consolidation of the company in the domestic market, strengthening its position within the automotive aftermarket system.since its inception, VT Batteries has opted for a comprehensive management of the distribution chain, covering from import to after-sales service. Its customer orientation, the specialization in automotive starter batteries and industrial batteries for stationary and traction applications, together with a catalog made up of its own brands and internationally renowned brands, have made VT Batteries a leader in the automotive aftermarket....