VT BATTERIESas the exclusive licensee of the LUCAS® trademark for the American marketparticipated in the fair AAPEX 2022 held in Las Vegas (USA) during the first week of November. This event marked the company's first presence at the trade show after reaching an agreement in June with OE GLOBAL, licensee of LUCAS® in the USA.This allowed VT BATTERIES to become a sub-licensee of the brand in the American market.

This agreement underscores the steady growth of VT BATTERIES in the Americas, where it has achieved a solid network of customers and recurring sales in sectors such as AGM, marine and others. Miguel Alvarez, Sales Director of VT BATTERIES, highlighted the AAPEX show as an important milestone to raise awareness of the LUCAS® brand in the U.S. market and strengthen the network of contacts with key distributors and manufacturers in the industry.

The stand of VT BATTERIES at AAPEX was shared with WILLARD BATTERIES from Colombia, a trusted partner with 18 years of presence at the show and a sub-licensee of LUCAS® in several Latin American markets. ENERGY BATTERY GROUP, a major distributor in the USA and Canada, was also present.

During the three days of the fair, VT BATTERIES focused on presenting its wide range of automotive batteriesincluding products for light and heavy vehicles, motorcycles, marine, caravans, and industrial stationary and traction batteries. Highlights included meetings with customers from the Caribbean, such as AUTOMOTIVE ART (Barbados), TROPICAL BATTERIES (Jamaica), and others from Latin America and the U.S. Possible collaborations were also discussed with companies such as LUCAS DIESEL and LUCAS OIL, as well as international manufacturers, including EAST PENN (U.S.), GONHER (Mexico), CLARIOS ANDINA (Colombia), and SEBANG GLOBAL BATTERY (Korea).

In short, VT BATTERIES achieved its objectives at AAPEX 2022, establishing key relationships to continue the expansion of the LUCAS® brand in the U.S. market and internationally, with plans for more comprehensive participation in future editions of the show.